Here are some examples of sales targets that an early stage startup might set:
Your startup's revenue is a key metric that you'll want to track as you grow. Set a target for how much revenue you want to generate in a given period, such as a month or a quarter.
Another important target to set is the number of new customers you want to acquire. This could be a specific number of customers per month or a percentage growth in your customer base over a certain period of time.
In order to bring in new customers, you'll need to generate leads. Set a target for how many leads you want to generate in a given period of time.
The percentage of leads that turn into paying customers is known as the conversion rate. Set a target for your conversion rate and track your progress towards meeting it.
The average size of each sale that your team closes is another key metric to track. Set a target for your average deal size and work towards increasing it over time.