Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
For example, "Increase sales by 10% within the next quarter" is a clear and specific goal that can be easily tracked and measured.
KPIs are metrics that help you track progress towards your goals.
For example, if your goal is to increase sales, your KPIs might include the number of leads generated, the conversion rate of those leads, and the average deal size.
Quotas are specific targets that you set for your sales team to achieve.
These targets should be aligned with your overall business goals and should be realistic and achievable, given the resources available to your team.
Make sure that your sales team is aware of the goals and quotas that have been set for them. This will help them understand what is expected of them and how their performance is being measured.
It's important to regularly review your sales team's progress towards meeting their goals and quotas. If necessary, make adjustments to your strategy to ensure that you stay on track.